Stock Name:PROYA

Stock Code:603605

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Build a Beautiful Society

PROYA is committed to the the cause of beauty. The company focuses on female beauty philosophy from inside to outside, and leads enterprises' care for women to extend from individual skin nursing to the society as a whole. Proya insists on expressing our views, shares the social value of "beauty", and promotes the values of mutual support, equality, and independence. We share happiness with the world to help more people live a better life.

Performance highlights

Gender Equality

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2024

In 2024
March 2024,Proya made a special video entitled We Are Just Different, which captures glimpses of women's lives, showcasing their courage in the face of "prejudice."The short video We Are Just Different received more than 1.18 million view counts and over 17,000 discussions across all platforms.
Starting in 2023, Proya partnered with Beijing Qianqian Law Firm to provide free legal consultation services for female workers through the "Proya Public Welfare Service" mini-program and a dedicated hotline.In 2024, Proya provided a total of 116 pro bono legal consultation services for workers, totaling 1,877 minutes of consultation time.

May 2024,On Mother's Day, Proya once again focused on the topic of motherhood, releasing a short film Do You Hear? and a series of posters called Mom Can Be What She Wants To Be. This initiative aimed to shed light on mothers who are often "silenced" in difficult situations, calling for an end to the constant advice on how they should act, and instead listening to what they say.

August 2024,Proya collaborated with the Beijing New Sunshine Charity Foundation to set up the anti-school-bullying helpline.We introduced the third volume of the School Bullying Prevention Guide series, namely A Parent's Handbook, and engaged with schools to deliver offline parent-child educational talks;Proya supported the restart of the drama The Flower Ate the Girl, the award-winning work of the Young Theatre Artist's Competition of Wuzhen Theatre Festival, and launched four Firefly Project public welfare tours in two cities.297,000 copies of the Firefly Project Popular Science Booklet were distributed; 809 offline parent-child groups participated the campaign; more than 700 people participated in the public service drama; and more than 900 copies of the School Bullying Prevention Guide series were distributed.The total exposure of the project across all platforms was 109 million.

October 2024,Proya produced the youth mental health public service film Always A Place for Emotions to support the young people in finding a place to release their emotions naturally and peacefully. The public service film Always A Place for Emotions received more than 74.3 million view counts with over 240,000 discussions raised across all platforms.Proya launched the Welcome to Encounter ___ Echo Box campaign, setting up emotion echo boxes in 20 spots across Hangzhou. Each box holds an emotional healing book and card that can be taken away, hoping to offer a chance for temporary emotional release.Proya’s emotional echo boxes distributed 1,091 copies of books and collected 257 user voices.More than 4,000 people participated in the roaming show.In 2024, Proya's Echo Project psychological talk hotline received a total of 1,532 calls and accompanied users for 46,360 minutes.The total exposure of the project across all platforms exceeds 80 million.

2022

In 2022, we directly benefited about 430,000 people  and indirectly benefited 119 million people  through social advocacy activities and public charity.

In March, Proya initiated the "Gender Does Not Divide Us, Prejudice Does" theme event to pay tribute to the "power of women". The true story of a all female ’lion dancing class at Hexing Hall, Guangzhou, which vividly expresses the theme "gender does not divide us, prejudice does". 

In March,We partnered with s