Introduction to PROYA

PROYA brand was launched on the market.

Transitioned from OEM to independent R&D, production, and sales.

The first franchise store Proya Cosmetics Center was opened.

PROYA brand established market position as an expert in skin hydrating products.

PROYA announced its first brand ambassador.

Proya Cosmetics established its own R&D center the Scientific Skincare Laboratory in China.

ANYA was launched.

Huzhou production base became operational.

Launched UZERO.

Proya Cosmetics participated in China Beauty Expo with its brand family for the first time.

Proya Cosmetics was selected as a national high-tech enterprise.

Zhejiang Meiligu Electronic Commerce Co. Ltd. was established.

Proya R&D and Innovation Center was put into operation.

Proya Cosmetics was selected as a Global Growth Company by Summer Davos.

Proya Cosmetics was awarded by the United Nations for its contribution to UN Women and HeForShe Movement.

HAPSODE was launched. 

Proya Cosmetics was listed on the main board of  Shanghai Stock Exchange as A-share (603605.SH)

PROYA Group Headquarters Building was put into operation.

Awarded Zhejiang Postdoctoral Research Workstation.

Established the International Technology Alliance.

Started the “Hero product” strategy.

Launched TIMAGE.

Proya Cosmetics established the International Scientific Research Institute and launched Off&Relax,
CORRECTORS and INSBAHA.

Proya Cosmetics published the first sustainability strategic plan.

Proya Cosmetics ranked No.1 among Chinese beauty companies in annual revenue for the first time.
Hangzhou Longwu R&D Center, Shanghai R&D Center, Smart Logistics Center were put into operation.

Proya Europe Innovation Center established in Paris，Awaken Seeds brand was launched on the market.

Proya Cosmetics became the first Chinese beauty brand to surpass RMB 10 billion in annual revenue.

Won the 2025 IFSCC Top 10 Basic Research Awards.