Proya Cosmetics Appoints Mr. Guo Xiao as Chief Marketing Officer

On August 28, Proya Cosmetics officially appointed Mr. Guo Xiao as Chief Marketing Officer (CMO), bringing in professional expertise to empower brand growth and upgrade its marketing system, laying a solid foundation for achieving the company's "Double Ten" strategic vision.

With over a decade of experience in the consumer sector, Mr. Guo Xiao held key positions including Head of Marketing at AFU, CMO of Pop Mart, and CMO of Beneunder. He brings extensive hands-on experience in corporate strategic transformation, brand upgrading, product innovation, and private domain operations.

This appointment marks an important step in Proya Cosmetics's continuous efforts to build brand-driven and global competitiveness. Leveraging his cross-industry and cross-category experience, Guo Xiao will bring fresh perspectives and practical solutions in consumer insights, brand upgrading, market trend analysis, marketing innovation, and overseas expansion planning. His leadership will further align Proya Cosmetics's marketing system with its globalization strategy and drive the brand toward breakthrough growth.