Proya Cosmetics Wins 11 Tmall Beauty Awards, Redefining Industry Standards with “Science + Empathy”

On August 28, the annual “Oscars of the Beauty Industry” - the 2025 Tmall Beauty Awards Ceremony - was held in Shanghai. Leveraging the outstanding results of its multi-brand and multi-category strategy, Proya Cosmetics and its portfolio brands garnered a total of 11 awards, setting a new record for Chinese beauty companies at the Tmall Beauty Awards. This achievement also marks a historic milestone as multiple brands under the same domestic beauty group were honored together for the first time.

The PROYA brand and products of Proya Cosmetics won a total of seven awards at the 2025 Tmall Beauty Awards, including Brand of the Year (TOP Brand Award) and Annual Livestream Partnership Award. Its products were also recognized with the TOP Product of the Year, Lotion & Cream of the Year, Young Consumers’ Choice Award, Mask of the Year, and Gift Set of the Year. The TIMAGE brand received three awards, namely the TOP New Product of the Year, Young Consumers’ Choice Award, and Primer of the Year. Meanwhile, the Off&Relax brand’s Fluffy Shampoo earned the TOP New Product of the Year award.