From September 25 to 27, the 2025 CAFFCI Annual Meeting & Expo (CAME), organized by the China Association of Fragrance Flavour and Cosmetic Industries (CAFFCI), was held in Nanjing. As a leading listed enterprise in China’s beauty industry, Proya Cosmetics was invited to participate in the event, showcasing its flagship brand PROYA alongside its professional makeup artist brand TIMAGE. Dr. Huang Hu, Chief Scientific Officer of Proya Cosmetics, was invited to attend the conference’s main forum, the Entrepreneurs’ Roundtable Session. In addition, Proya Cosmetics and its brands received multiple awards during the conference across the fields of R&D, branding, and ESG, showcasing the company’s comprehensive strengths in scientific innovation, brand development, and sustainable growth.
With the theme “Science, Brand, and Progress Together”, this year’s conference presented a series of awards across its three core focus areas. Proya Cosmetics and its brands received multiple honors for their exceptional performance in technological innovation, brand building, and sustainable development, underscoring the company’s multi-dimensional competitiveness as a leading Chinese beauty enterprise. In terms of brand strength, PROYA, the flagship brand under Proya Cosmetics, ranked No. 1 among domestic beauty brands in the 2025 China Fragrance & Cosmetics Brand Value Assessment Report, with a brand value of RMB 46.3 billion. The recognition highlights PROYA’s outstanding achievements in revenue scale, market reputation, and scientific innovation. At the same time, PROYA was featured as one of the “Top 50 Cosmetics Brands of 2025” and showcased its Double Effect Whitening Brightening Essence - whitening special certificate version during the “Beauty Awards” runway segment of the event. In the field of science and technology, two researchers from Proya Cosmetics were honored with the title of “Most Beautiful Formulators” at the China Fragrance & Cosmetics Industry Talent Development Forum, reflecting the company’s outstanding achievements in R&D team building and talent cultivation. In the area of sustainable development, Proya Cosmetics was included in the 2025 Industry Sustainable Development (ESG) Best Practice Collection in recognition of its achievements in green manufacturing and value chain development.
At the 2025 CAME main forum – Entrepreneurs’ Forum held on September 26, Dr. Huang Hu, Chief Scientific Officer of Proya Cosmetics, was invited to participate in a roundtable discussion with several leading industry scientists. Together, they engaged in an in-depth dialogue on the theme “How Science Empowers Business and Organizations”. Dr. Huang Hu noted that Proya Cosmetics is pursuing its “Double Ten” strategic vision of becoming Top 10 Global Cosmetics Brands in 10 Years, and regards R&D leadership as the core driver in achieving this goal. To realize this vision, the company is actively building an open R&D ecosystem, continuously strengthening its technological capabilities and product innovation capacity, thereby providing systematic support for its long-term competitiveness. In addition, in response to the rapidly changing market environment, Proya Cosmetics has continuously optimized its organizational structure, embedding technological empowerment across key areas such as R&D, marketing, and product development. The company has also deepened collaborations with world-leading scientific research institutions, systematically enhancing its overall innovation efficiency.
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