On October 14–15 (local time in France), the 2026 COSMETIC 360 was held at the Carrousel du Louvre in Paris, France. Under the theme "REGENERATIONS", this year's exhibition brought together nearly 6,000 professionals from 70 countries across the beauty industry chain and showcased 260 innovative achievements. Proya Cosmetics presented its three flagship brands—PROYA, TIMAGE, and Off&Relax—alongside a range of cutting-edge research achievements. Through intelligent R&D, product innovation, sustainable development, and other areas, the company provided a comprehensive demonstration of the innovation capabilities of Chinese beauty companies. Hou Juncheng, Founder and Chairman of Proya Cosmetics, attended the exhibition with the company's global team.
During the exhibition, Proya Cosmetics, the only Chinese company serving on the judging panel for this year's Innovation Challenge, participated in a roundtable discussion themed "How Open Innovation Drives Regenerative Innovation", where it shared its insights into the transition from open innovation to open intelligence. Proya Cosmetics is currently integrating global scientific expertise, consumer insights, clinical research, and emerging technologies to enhance its ability to anticipate and respond to evolving consumer needs. At the same time, it is consolidating isolated and fragmented innovation resources to create a more intelligent and synergistic network.
In addition, as a representative of Chinese beauty companies, Proya Cosmetics shared its transformation journey from efficiency enhancement to regenerative development. This journey encompasses the development of new technologies and exploration of innovative product manufacturing models, the creation of smart factories powered by automation, data, and AI, and efforts to move beyond the one-way consumption of energy, materials, and resources toward greater circularity and regeneration.
From the Carrousel du Louvre in Paris to the global innovation stage, every appearance of Chinese beauty companies represented by Proya Cosmetics serves as a powerful expression of research capabilities and confidence in innovation within China's beauty industry. Looking ahead, the company will remain committed to its strategic vision of ranking among the top ten global cosmetics companies within the next ten years, deepen international exchange and cooperation, and help advance the global open innovation ecosystem, enabling the regenerative power of Chinese beauty to continue to flourish on the world stage.
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