Suresnes, October 14, 2026 — Following the creation of the PROYA EUROPE INNOVATION CENTER at La Défense – Paris in 2024, the inauguration of the new Europe Innovation Center Laboratory in Suresnes on October 13, 2026, marks a new stage in the company’s presence in Europe, reflecting its ambition for international development and closer local ties.
A new role within Proya Cosmetics’ research and innovation ecosystem
The laboratory serves as a key overseas R&D pillar for Proya Cosmetics to implement its “Double Ten” strategy and build a technology‑driven global cosmetic industrial platform. It will work closely with the Hangzhou Longwu R&D Center and Shanghai R&D Center of Proya Cosmetics to build a global innovation network of "local demand response + international technology collaboration", serving as a vital gateway to absorb cutting‑edge global R&D insights and reinforce domestic research capabilities.
It has established "skin longevity science" as one of its core research directions, focusing in particular on fields where Europe holds solid scientific and technological strengths, such as longevity science, skin biology, biotechnology, and sustainable ingredients and technologies.
Against this backdrop, the laboratory will advance its work along three key pillars: First, it will deepen research into the biological mechanisms behind skin longevity, resilience and regeneration, to develop more effective, evidence‑based innovations. Second, it will accelerate collaborative development of next‑generation ingredients and technologies alongside academic, clinical and industrial partners, translating scientific insights into next‑generation solutions. Last but not least, it will prioritize translating scientific breakthroughs into consumer‑centric innovations that deliver tangible real‑world benefits.
It will be able to collaborate with the company’s R&D center in Hangzhou Longwu, China, which works on formulation, ingredients, product safety and efficacy, as well as fundamental and applied research, and with its Shanghai center, whose work is devoted to hair care and the scalp microbiome.
Covering 450 m², with 76 pieces of cutting-edge equipment and 7 dedicated researchers, the Europe Innovation Center Laboratory will help generate new scientific knowledge and open up new research areas with strong growth potential, while fostering scientific and industrial collaboration across Europe.
“This Europe Innovation Center Laboratory connects the European and Chinese ecosystems to draw on combined strengths and create new innovation capabilities through the interaction of scientific, cultural and consumer perspectives,” said Mr. Hou Juncheng, Founder and Chairman of Proya Cosmetics.
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