PSTC 2026 — PROYA FORWARD was held in Shanghai on August 25, 2026. As the annual innovation and technology conference of PROYA, the flagship brand of Proya Cosmetics, the event was themed "Driven by Tech, Forward for Beauty". It was structured around five key areas: industry trends, brand renewal, scientific innovation, R&D translation, and evidence-based co-creation. At the conference, PROYA officially unveiled its new visual identity (VI) system and the White Paper on Systematic Skincare Research and Industry Practice in China. It also introduced two upgraded hero products—the Advanced Firming Nourishing Cream 4.0 and Original Repair Essence 4.0—and officially launched the PSTC technology communications IP.
To embed technological capabilities more deeply into its brand DNA, PROYA has undertaken a comprehensive, multidimensional upgrade from the inside out. Guided by its consumer-centric philosophy, the brand has simultaneously restructured its visual identity, R&D system, and product portfolio. Through a more professional, modern, and human-centered brand image, PROYA is giving concrete expression to the new strategic essence of "Technology-Driven PROYA" transforming its technological capabilities into core brand values that consumers can perceive, experience, and trust.
On the visual front, PROYA officially unveiled its new VI system, presenting the brand's technological capabilities through a clearer and more distinctive visual language. At the same time, it continues to uphold its people-centered values, creating a more cohesive expression that balances professional rigor with a human touch. The new VI system will be implemented across all consumer touchpoints—including product packaging, physical spaces, brand communications, and the digital ecosystem—bringing the brand philosophy of "the Scientific Choice for Your Skin" to every aspect of the consumer experience. Through this refreshed visual identity, PROYA will present a modern, professional image of "Technology-driven PROYA".
Meanwhile, PROYA officially launched the PSTC technology communications IP at the conference, marking a shift in the brand's technology communications efforts from the periodic release of results toward long-term, systematic development. For PROYA, the PSTC conference serves as an important vehicle connecting scientific research, industry, and consumers. It will continue to consolidate and showcase PROYA's achievements in basic research, ingredient innovation, technology translation, and clinical validation, enabling its technological capabilities to be understood and perceived more clearly. Moreover, by opening up topics for discussion, sharing research findings, and collaborating with industry partners, it will foster deeper connections between scientific research resources and industrial practice.
In addition, PROYA, in collaboration with the Shanghai Daily Chemistry Trade Association, officially released the industry's first White Paper on Systematic Skincare Research and Industry Practice in China. Focusing on the skin characteristics of the Chinese population, the white paper draws on large-scale sample surveys and in-depth research into underlying mechanisms. It clearly maps out a complete research framework encompassing skin concerns, their underlying causes, efficacy needs, scientific mechanisms, and corresponding solutions. This framework accurately addresses the diverse and complex skincare needs of Chinese consumers and provides a solid scientific foundation for developing customized skincare solutions suited to Chinese skin types.
More significantly, the white paper introduces the innovative CRMVP five-dimensional evidence-based research model, encompassing consumer insights, basic research, ingredient and formulation development, visual validation, and product implementation. By integrating these five core dimensions, the model establishes an industry-leading, full-chain, closed-loop R&D system. It has now been fully applied across PROYA's core product lines, including the Advanced Firming Nourishing, Double Effect Brightening Series, Original Repair, Original Repair MED, Inaugurating and Brightening Series. This has helped propel skincare technology from isolated technological breakthroughs into a new phase of systematic solutions.
Looking forward, PROYA will continue to make research on Chinese skin the foundation of its work, use skin science as its research methodology and harness AI-driven digital intelligence as its innovation engine. The brand will develop a scientific skincare system dedicated to Chinese skin while working with industry partners to explore new pathways for the advancement of China's beauty technology.
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