The results of the 2026 Brandon Hall Group HCM Excellence Awards were recently announced worldwide. Proya Cosmetics' PROYA Panoramic Incentive Engine project stood out among entries from around the world for its innovative approach to human resources management, earning a Global Silver Award.
Proya Cosmetics was the only Chinese company to receive an award in the Human Resources Awards category this year. The achievement marks a significant breakthrough for a Chinese cosmetics company in the international human resources field and represents strong recognition from the global industry of Proya Cosmetics' innovative accomplishments in organizational development and talent management.
The Brandon Hall Group HCM Excellence Awards are widely regarded as the "Oscars" of human capital management. Established in 1993, the awards are organized by Brandon Hall Group, a highly authoritative and respected organization in the global human capital management field. They are recognized as one of the most prestigious professional honors in the international human resources industry.
The award-winning PROYA Panoramic Incentive Engine project represents a key organizational initiative through which Proya Cosmetics is advancing its strategic vision of ranking among the top ten global cosmetics companies within the next ten years and strengthening the foundation for long-term growth. As competition in the global beauty industry intensifies, the long-term development of enterprises ultimately depends on their organizational capabilities and workforce vitality. To steadily advance toward its strategic goal of ranking among the top ten in the global cosmetics industry over the next decade, Proya Cosmetics has moved beyond the limitations of traditional human resources management. It has developed an innovative panoramic incentive system to provide sustained support for high-quality organizational growth.
Unlike traditional across-the-board incentives and single-dimensional performance-based incentive models, the PROYA Panoramic Incentive Engine project establishes a modern organizational motivation system that is refined, navigable, adaptable, and highly targeted. Across three dimensions—timing, initiative, and format—the project precisely aligns incentive mechanisms with the company's development needs at different stages and in different business scenarios, directing incentive resources toward genuine value creation. Drawing on a diversified incentive matrix, including the "Million Heroes" project-based initiative and the "Maker" innovation mechanism, the company gives employees substantial autonomy. With actual contributions, innovative breakthroughs, and incremental business growth as its core criteria, Proya Cosmetics ensures that all forms of value creation can be quantified, recognized, and rewarded. In this way, the company is unlocking organizational vitality across the board and reinforcing the momentum for growth.
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